There is no better place to launch new products than the Australian Aftermarket Expo which was held in early April at the Melbourne Exhibition Centre because it is always very well attended by the auto aftermarket industry, technicians and workshop owners. This year more than 13,000 people attended over the three days.
“By coming to the AA Expo, we can guarantee that we will meet with all or our customers, from the larger franchises like Repco and SuperCheap to workshops and smaller stores,” Ben Leonard, National Sales Manager HPP Lunds said. “It is one of the most important business showcases for our line of products.”
Knowing how important this event is for the industry, HPP Lunds has been a regular attendee and this year the show was a great success as always, with plenty of positive feedback received and great recognition of J-B Weld and Lunds 4WD products, among others.
During the show HPP Lunds debuted the new range of Philips LED headlight bulbs including direct fit LED and the budget Ultinon 1000 range, previewed the updated Formula 1 Car Care packaging and additions to the Herculiner range of Ute bed liner products.
Herculiner is a Ute bed liner restorer that can be used on any Ute bed liner whether it was a professional installation or a DIY project. The product will add a resilient coat that will act as a barrier.
Now the Herculiner range has been extended with a product for professionals, the Professional Grade Ute bed liner kit which comes with a spray gun and rollers. The kit includes four bottles of Professional Grade Bed Liner, one bottle or hardener, a spray gun and two rollers. This product is not pre-mixed as with other Herculiner products and must be carefully measured and mixed before application.
The second product launched was the Formula 1 Colour Wax Spray which is specifically designed to enhance and protect the colour of a vehicle's paint. Unlike traditional wax, it is made up of a blend of ceramic polymers that provide a long-lasting, durable finish. The wax spray comes in five colours – red, blue, black, silver and white. It blends into the paint colour. The product produces a very deep and glossy shine, and it is so easy to apply.
Formula 1 Colour Wax Spray can hide minor scratches and swirls, it protects against harmful UV rays and is made with a special nano polymer formula that bonds to the paint.
