Little Trees

CAR-FRESHNER Corporation continues to meet consumer demand for freshness by offering a number of different air care products across several brands.

Our iconic LITTLE TREES air fresheners have appeared in countless movies and television shows. More popular than ever, they are available in almost 60 fresh fragrances and eye-catching designs. Black Ice remains our best-selling fragrance, followed by classics like Royal Pine, Vanillaroma, and New Car Scent.

All LITTLE TREES air fresheners are made in our two factories in the United States: Watertown, New York; and DeWitt, Iowa. In Europe, Trees are branded ARBRE MAGIQUE and WUNDER-BAUM, and are made in affiliated factories in Italy, Sweden and Switzerland.


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